The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.
"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is a...
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| Language: | English |
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New York :
Fitzroy Dearborn,
2003.
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| Physical Description: | 3 volumes (xxiii, 1, 873 pages, 72 unnumbered pages of plates) : illustrations ; 29 cm |
| Variant Title: |
Encyclopedia of advertising. |
| Format: | Book |
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