Customer relationship management : strategies and company-wide implementation : July 11-12, 2002, INSEAD, Fontainebleau, France / prepared by Mauricio Mittelman and Vincent Onyemah, INSEAD ; cosponsored by MSI and INSEAD.

Bibliographic Details
Uniform Title:	Report (Marketing Science Institute) ; no. 2002-112.
Main Author:	Mittelman, Mauricio
Corporate Authors:	Marketing Science Institute Insead
Other Authors:	Onyemah, Vincent
Language:	English
Published:	Cambridge, MA (1000 Massachusetts Avenue, Cambridge, 022138) : Marketing Science Institute, 2002.
Series:	Report (Marketing Science Institute) ; no. 2002-112.
Subjects:	Customer relations > Congresses. Relationship marketing > Congresses.
Genre:	Congresses.
Physical Description:	30 pages ; 28 cm.
Format:	Book

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