Customer capitalism : the new business model of increasing returns in new market spaces / Sandra Vandermerwe.

Bibliographic Details
Main Author: Vandermerwe, Sandra
Language:English
Published: Naperville, Ill. : Nicholas Brealey Publishing, 1999.
Subjects:
Customer services.
Target marketing.
Capitalism.
Physical Description:xvi, 296 pages ; 24 cm
Format: Book
Description
Call Number:HF5415.5 .V357 1999
Bibliography Note:Includes bibliographical references (pages 277-288) and index.
ISBN:1857882415
1861563078