Customer capitalism : the new business model of increasing returns in new market spaces / Sandra Vandermerwe.

Bibliographic Details
Main Author: Vandermerwe, Sandra
Language:English
Published: Naperville, Ill. : Nicholas Brealey Publishing, 1999.
Subjects:
Physical Description:xvi, 296 pages ; 24 cm
Format: Book

MARC

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100 1 |a Vandermerwe, Sandra.  |0 http://id.loc.gov/authorities/names/n93097189 
245 1 0 |a Customer capitalism :  |b the new business model of increasing returns in new market spaces /  |c Sandra Vandermerwe. 
260 |a Naperville, Ill. :  |b Nicholas Brealey Publishing,  |c 1999. 
300 |a xvi, 296 pages ;  |c 24 cm 
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504 |a Includes bibliographical references (pages 277-288) and index. 
650 0 |a Customer services.  |0 http://id.loc.gov/authorities/subjects/sh85034965 
650 0 |a Target marketing.  |0 http://id.loc.gov/authorities/subjects/sh94006407 
650 0 |a Capitalism.  |0 http://id.loc.gov/authorities/subjects/sh85019958 
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