Customer capitalism : the new business model of increasing returns in new market spaces / Sandra Vandermerwe.

Experiential marketing : a practical guide to interactive brand experiences
by: Smilansky, Shaz
Published: (2018)

Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Published: (2007)

Mobile marketing : the message revolution
by: Haig, Matt
Published: (2002)

Future marketing : targeting seniors, Boomers, and Generation X and Y
by: Marconi, Joe
Published: (2001)

Culture and positioning as determinants of strategy : personality and the business organization
by: Ellson, Tony, 1953-
Published: (2004)

Street marketing : the future of guerrilla marketing and buzz
by: Saucet, Marcel
Published: (2015)

The customer visit : an emerging practice in business-to-business marketing
by: McQuarrie, Edward F.
Published: (1992)

Mobile marketing : achieving competitive advantage through wireless technology
by: Michael, Alex
Published: (2006)

Geomarketing : methods and strategies in spatial martketing
Published: (2006)

Big data marketing strategies for superior customer experience
Published: (2023)

Meatball sundae : is your marketing out of sync?
by: Godin, Seth
Published: (2012)

Handbook of research on gender and marketing
Published: (2019)

Transcultural marketing : building customer relationships in multicultural America
by: Tharp, Marye C.
Published: (2014)

The glittering silver market : the rise of elderly consumers in Asia
by: Wong, Yuwa, 1952-
Published: (2007)

Customer equity : building and managing relationships as valuable assets
by: Blattberg, Robert C., 1942-
Published: (2001)

The eleventh commandment : tranforming to "own" customers
by: Vandermerwe, Sandra
Published: (1996)

Beyond princess culture : gender and children's marketing
Published: (2019)

Factors that determine choice of products market for businesses in the informal sector in Kenya
by: Njuguna, Evelyne, et al.
Published: (2019)

Creating customer satisfaction
Published: (1990)

Status signals : a sociological study of market competition
by: Podolny, Joel M. (Joel Marc)
Published: (2005)

Managing customer satisfaction in consumer service businesses
by: Czepiel, John A.
Published: (1980)

Geodemographics, GIS and neighbourhood targeting
by: Harris, Richard, 1973-
Published: (2005)

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world
by: Newman, Martin (Business consultant), et al.
Published: (2018)

Driving customer equity : how customer lifetime value is reshaping corporate strategy
by: Rust, Roland T.
Published: (2000)

Selling to India's consumer market
by: Bullis, Douglas
Published: (1997)

Business inside out : capturing millions of brand-loyal gay consumers
by: Witeck, Robert
Published: (2006)

Meet the HENRYs : the millennials that matter most for luxury brands
by: Danziger, Pamela N.
Published: (2019)

K'okkiri rŭl syop'ing paek e tamnŭn 19-kaji pangbŏp : kajang k'ŭgo kajang chungyohan bijŭnisŭ p'at'ŭnŏ rŭl chaengch'wi hara! = Bag the elephant!
by: Kaplan, Steve, 1960-
Published: (2006)

Hispanic market power : America's business growth engine
by: Mizrahi, Isaac (Marketing executive)
Published: (2023)

Hispanic marketing : the power of the new Latino consumer
by: Korzenny, Felipe, et al.
Published: (2017)

The nature and determinants of customer expectations of service
by: Zeithaml, Valerie A.
Published: (1991)

The Old rush : marketing for gold in the age of aging
by: Hubbell, Peter (Peter B.)
Published: (2014)

This little kiddy went to market : the corporate capture of childhood
by: Beder, Sharon
Published: (2009)

The affluent consumer : marketing and selling the luxury lifestyle
by: Michman, Ronald D.
Published: (2006)

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers
by: Foss, Bryan
Published: (2001)

Quality and customer service : the critical focus for a firm : a conference summary
Published: (1989)