Competing for students, money, and reputation : marketing the academy in the 21st century / by Larry D. Lauer.
Main Author: | |
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Corporate Authors: | |
Language: | English |
Published: |
Washington, D. C. :
Council for Advancement and Support of Education,
2002.
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Subjects: | |
Physical Description: | x, 224 pages ; 20 cm |
Variant Title: |
Marketing the academy in the 21st century. |
Format: | Book |
Note: | "Texas Christian University" -- title page. |
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Call Number: | LB2847 .L37 2002 |