Competing for students, money, and reputation : marketing the academy in the 21st century / by Larry D. Lauer.

Bibliographic Details
Main Author: Lauer, Larry D.
Corporate Authors: Council for Advancement and Support of Education
Texas Christian University
Language:English
Published: Washington, D. C. : Council for Advancement and Support of Education, 2002.
Subjects:
Physical Description:x, 224 pages ; 20 cm
Variant Title:
Marketing the academy in the 21st century.
Format: Book

MARC

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