The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

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Bibliographic Details
Main Author: Perloff, Richard M.
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Edition:Second edition.
Subjects:
Persuasion (Psychology)
Mass media > Psychological aspects.
Attitude change.
Physical Description:xvi, 392 pages : illustrations ; 24 cm
Format: Book
Description
Call Number:BF637.P4 P39 2003
Bibliography Note:Includes bibliographical references (pages 341-378) and indexes.
ISBN:0805840877 (alk. paper)
0805840885 (pbk. : alk. paper)