The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

Bibliographic Details
Main Author: Perloff, Richard M.
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Edition:Second edition.
Subjects:
Physical Description:xvi, 392 pages : illustrations ; 24 cm
Format: Book

MARC

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050 0 0 |a BF637.P4  |b P39 2003 
100 1 |a Perloff, Richard M.  |0 http://id.loc.gov/authorities/names/n85037061 
245 1 4 |a The dynamics of persuasion :  |b communication and attitudes in the 21st century /  |c Richard M. Perloff. 
250 |a Second edition. 
260 |a Mahwah, N.J. :  |b Lawrence Erlbaum Associates,  |c 2003. 
300 |a xvi, 392 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
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504 |a Includes bibliographical references (pages 341-378) and indexes. 
650 0 |a Persuasion (Psychology)  |0 http://id.loc.gov/authorities/subjects/sh85100175 
650 0 |a Mass media  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh2008107498 
650 0 |a Attitude change.  |0 http://id.loc.gov/authorities/subjects/sh85009411 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Main Library  |d MSU Main Library  |t 0  |e BF637.P4 P39 2003  |h Library of Congress classification  |i Printed Material  |m 31293023273414  |n 1