The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

Bibliographic Details
Main Author:	Blair, Mark
Other Authors:	Armstrong, Richard Murphy, Mike, 1973-
Language:	English
Published:	Singapore : John Wiley & Sons (Asia), 2003.
Subjects:	Communication in marketing > Asia. Brand name products > Asia > Marketing.
Physical Description:	xvi, 215 pages : illustrations ; 24 cm
Format:	Book

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