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030108t20032003ilua b 000 0 eng |
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|a (OCoLC)51511198
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|a HF5821
|b .C34 2003
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| 082 |
0 |
0 |
|a 659.1
|2 21
|
| 100 |
1 |
|
|a Cappo, Joe.
|0 http://id.loc.gov/authorities/names/n88286866
|
| 245 |
1 |
4 |
|a The future of advertising :
|b new media, new clients, new consumers in the post-television age /
|c Joe Cappo.
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| 260 |
|
|
|a Chicago :
|b McGraw-Hill,
|c [2003], ©2003.
|
| 300 |
|
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|a xi, 260 pages :
|b illustrations ;
|c 22 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages 251-253) and index.
|
| 650 |
|
0 |
|a Advertising.
|0 http://id.loc.gov/authorities/subjects/sh85001086
|
| 650 |
|
0 |
|a Advertising
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2007100691
|
| 907 |
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|y .b40143211
|b 211114
|c 030703
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|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5821 .C34 2003
|h Library of Congress classification
|i Printed Material
|m 31293003751850
|n 1
|
