Neural networks in business : techniques and applications / Kate A. Smith, Jatinder N.D. Gupta.

Bibliographic Details
Main Author: Smith, Kate A., 1970-
Other Authors: Gupta, Jatinder N. D.
Language:English
Published: Hershey, PA : IRM Press, [2003?]
Subjects:
Business networks.
Neural networks (Computer science)
Physical Description:v, 258 pages : illustrations ; 26 cm
Format: Book
Contents:
  • Introduction. Neural networks for business : an introduction / Kate A. Smith
  • Applications to retail sales and marketing. Predicting consumer retail sales using neural networks / G. Peter Zhang, Min Qi
  • Using neural networks to model premium price sensitivity of automobile insurance customer / Ai Cheo Yeo ...[et al.]
  • A neural network application to identify high-value customers for a large retail store in Japan / Edward Ip ... [et al.]
  • Segmentation of the Portuguese clients of Pousadas de Portugal / Margarida G.M.S. Cardoso, Fernando Moura-Pires
  • Neural networks for target selection in direct marketing / Rob Potharst, Uzay Kaymak, Wim Pijls
  • Applications to risk assessment. Prediction of survival and attrition of click-and-mortar corporations / Indranil Bose, Anurag Agarwal
  • Corporate strategy and wealth creation : an application of neural network analysis / Caron H. St. John, Nagraj (Raju) Balakrishnan, James O. Fiet
  • Credit rating classification using self-organizing maps / Roger P.G.H. Tan, Jan van den Berg, Willem-Max van den Bergh
  • Credit scoring using supervised and unsupervised neural networks / David West, Cornelius Muchineuta
  • Predicting automobile insurance losses using artificial neural networks / Fred L. Kitchens, John D. Johnson, Jatinder N.D. Gupta
  • Applications to financial markets. Neural networks for technical forecasting of foreign exchange rates / JingTao Yao, Chew Lim Tan
  • Using neural networks to discover patterns in international equity markets : a case study / Mary E. Malliaris, Linda Salchenberger
  • Comparing conventional and artificial neural network models for the pricing of options / Paul Lajbcgier
  • Combining supervised and unsupervised neural networks for improved cash flow forecasting / Kate A. Smith, Larisa Lokmic.