Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.

Bibliographic Details
Main Author:	Hulbert, James M.
Other Authors:	Capon, Noel Piercy, Nigel
Language:	English
Published:	New York : Free Press, [2003], ©2003.
Subjects:	Marketing. Marketing > Management.
Local Note:	LM copies part of the Professional Development Lending Library collection.
Physical Description:	xii, 356 pages : illustrations ; 24 cm
Format:	Book

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