Passion branding : harnessing the power of emotion to build strong brands / Neill Duffy, with Jo Hooper.

Bibliographic Details
Main Author: Duffy, Neill
Other Authors: Hooper, Jo
Language:English
Published: Chichester, England ; Hoboken, NJ : Wiley, [2003], ©2003.
Subjects:
Genre:
Physical Description:xiii, 249 pages : illustrations ; 24 cm
Format: Book

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