Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.

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Bibliographic Details
Main Author: Kirp, David L.
Language:English
Published: Cambridge, Mass. : Harvard University Press, 2003.
Subjects:
Universities and colleges > United States > Marketing.
Education, Higher > Public relations > United States.
Physical Description:vi, 328 pages ; 24 cm
Format: Book
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