Artful persuasion : how to command attention, change minds, and influence people / Harry Mills.
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step gui...
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| Language: | English |
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New York :
American Management Association,
2000.
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| Local Note: |
MSU: License agreement restricts access to one user at a time. |
| Physical Description: | xviii, 300 pages ; 23 cm |
| Format: | Electronic eBook |
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