Strategic affiliate marketing / Simon Goldschmidt, Sven Junghagen, Uri Harris.
"Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into acco...
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| Language: | English |
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Northampton, Mass. :
Edward Elgar Pub.,
2003.
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| Physical Description: | viii, 176 pages ; 23 cm |
| Format: | Book |
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