Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

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Publisher's description: What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they've launched that have bombed--spectacularly and at great...

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Bibliographic Details
Main Author: Haig, Matt
Language:English
Published: London ; Sterling, VA. : Kogan Page, 2003.
Subjects:
Branding (Marketing)
Brand loyalty.
Brand choice.
Merkartikelen.
Marketing.
Mislukkingen.
Physical Description:viii, 310 pages ; 24 cm
Format: Book

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