The new global marketing reality / Richard Brookes and Roger Palmer.

Bibliographic Details
Main Author:	Brookes, Richard, 1945-
Other Authors:	Palmer, Roger (Roger A.)
Language:	English
Published:	Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2004.
Subjects:	Marketing. Marketing > Management.
Physical Description:	xii, 292 pages : illustrations ; 25 cm
Format:	Book

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