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030314t20042004enk 001 0 eng |
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|a (OCoLC)51993758
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|a 658.802
|2 21
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|a HF5415.13
|b .W37 2004
|
| 100 |
1 |
|
|a Ward, Keith,
|d 1949-
|0 http://id.loc.gov/authorities/names/n91114823
|
| 245 |
1 |
0 |
|a Marketing finance :
|b turning marketing strategies into shareholder value /
|c Keith Ward.
|
| 260 |
|
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|a Oxford :
|b Elsevier Butterworth-Heinemann,
|c [2004], ©2004.
|
| 300 |
|
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|a ix, 349 pages ;
|c 24 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
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| 650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
| 650 |
|
0 |
|a Marketing
|x Costs.
|0 http://id.loc.gov/authorities/subjects/sh85081335
|
| 650 |
|
0 |
|a Marketing
|x Cost effectiveness.
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 907 |
|
|
|y .b41839754
|b 211114
|c 040212
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|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.13 .W37 2004
|h Library of Congress classification
|i Printed Material
|m 31293022792414
|n 1
|
