Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton.

Bibliographic Details

Uniform Title:	McGraw-Hill/Irwin series in marketing.
Other Authors:	Purvis, Scott C. Burton, Philip Ward, 1910-1999
Language:	English
Published:	Boston : McGraw-Hill/Irwin, [2003], ©2003.
Edition:	Ninth edition.
Series:	McGraw-Hill/Irwin series in marketing.
Subjects:	Advertising. Advertising copy > Evaluation.
Online Access:	Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:	xvii, 120 pages : illustrations ; 28 cm.
Format:	Book