Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
| Uniform Title: | Advertising and consumer psychology.
|
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2004.
|
| Series: | Advertising and consumer psychology.
|
| Subjects: | |
| Online Access: | |
| Physical Description: | xxi, 447 pages : illustrations ; 24 cm. |
| Format: | Book |