Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.

Bibliographic Details
Main Author: Dyer, Davis
Other Authors: Dalzell, Frederick
Olegario, Rowena
Language:English
Published: Boston, Mass. : Harvard Business School Press, [2004], ©2004.
Subjects:
Procter & Gamble Company > History.
Brand name products > United States > Case studies.
Product management > United States > Case studies.
Soap trade > United States > History.
Genre:
Case studies.
Online Access:
Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:x, 467 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm
Format: Book
Contents:
  • Getting started
  • From commodities to consumer goods
  • Assembling the elements of the enterprise, 1890-1945
  • Science in the washing machine
  • An explosion in consumer products, 1945-1980
  • Procter & Gamble reinvents the paper products business
  • Crest: a therapeutic breakthrough in oral care
  • Learning from Augusta, Lima, and Albany
  • Competition and global expansion, 1980-1990
  • Learning to compete in Japan
  • The diaper wars
  • En río revuelto
  • Pantene
  • Pringles and perseverance
  • Reshaping P&G
  • Rewriting the rules
  • Winning in the white space
  • Ivory, Crest, and Olay
  • Prescription for growth in health care
  • Challenges in China.