e-tailing / Bernadette Tiernan.

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Bibliographic Details
Main Author: Tiernan, Bernadette, 1951-
Corporate Author: NetLibrary, Inc
Language:English
Published: Chicago : Dearborn, [2000], ©2000.
Subjects:
Electronic commerce.
Retail trade > Automation.
Electronic books.
Genre:
Electronic books.
Online Access:
(EBSCOhost) (EBSCO)
Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
(EBSCO)
Local Note:
MSU: License agreement restricts access to one user at a time.
Physical Description:xix, 278 pages : illustrations ; 23 cm
Format: Electronic eBook
Contents:
  • 1 "Click Here" Economics 1
  • 2 Exploring Technological Frontiers 18
  • 3 Digital Middlemen 27
  • 4 Facets of Electronic Markets 40
  • 5 The Psychology of Internet Usage 52
  • 6 Implementing E-Commerce Strategies 57
  • 7 Cybermerchants 85
  • 8 Selling Products and Services Online 118
  • 9 Building Effective Customer Relations 164
  • 10 Secure Commerce on the Internet 181
  • 11 The Cast of Characters and Their Roles 207
  • 12 Products and Technologies 215
  • 13 Building Successful Net Partnerships 234
  • 14 The Global Challenge 240
  • 15 Visions of the Future 249
  • Appendix Sign Off--Resources 253.