Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
| Uniform Title: | Market research in practice series.
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| Other Authors: | |
| Language: | English |
| Published: |
London ; Sterling, Va. :
Kogan Page, c2004
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| Series: | Market research in practice series.
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| Subjects: | |
| Online Access: | |
| Physical Description: | xv, 288 pages : illustrations ; 24 cm. |
| Format: | Book |
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