Brand new justice : the upside of global branding / Simon Anholt.

Bibliographic Details

Main Author:	Anholt, Simon
Language:	English
Published:	Oxford : Butterworth-Heinemann, 2005.
Edition:	Second edition.
Subjects:	International economic relations. Brand name products. Advertising > Brand name products. Globalization. Branding (Marketing)
Physical Description:	vii, 173 pages ; 24 cm
Format:	Book