Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler.

Bibliographic Details
Main Author:	Lindstrom, Martin, 1970-
Language:	English
Published:	New York : Free Press, [2005], ©2005.
Subjects:	Brand name products. Business names. Advertising > Brand name products. Advertising > Psychological aspects. Senses and sensation.
Physical Description:	xii, 237 pages : illustrations ; 24 cm
Format:	Book

Description
Call Number:	HD69.B7 L548 2005
Bibliography Note:	Includes bibliographical references (pages 215-218) and index.
ISBN:	0743267842 (alk. paper)