Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler.

Designing brand identity : a complete guide to creating, building and maintaining strong brands
by: Wheeler, Alina
Published: (2006)

Brands and branding
Published: (2004)

Inside the minds : the art of building a brand.
Published: (2003)

Brand new justice : the upside of global branding
by: Anholt, Simon
Published: (2005)

Advertising and the long-term success of the premium brand
by: Buck, Stephan
Published: (2001)

Brand success : how the world's top 100 brands thrive and survive
by: Haig, Matt
Published: (2011)

The handbook of brand management
by: Arnold, David, 1955-
Published: (1992)

The mental world of brands : mind, memory, and brand success
by: Franzen, Giep
Published: (2001)

Branding : [brand strategy, design, and implementation of corporate and product identity]
by: Vaid, Helen
Published: (2003)

Brand new brand thinking : brought to life by 11 experts who do
Published: (2002)

Brand babble : sense and nonsense about branding
by: Schultz, Don E.
Published: (2004)

Brand policy determination
by: Cook, Victor J.
Published: (1967)

How to use advertising to build strong brands
Published: (1999)

How to use advertising to build strong brands
Published: (1999)

From bricks to clicks : 5 steps to creating a durable online brand
by: Timacheff, Serge
Published: (2001)

The post-truth business : how to rebuild brand authenticity in a distrusting world
by: Pillot de Chenecey, Sean
Published: (2019)

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
by: Aaker, David A.
Published: (2004)

Inclusive branding : the why and how of a holistic approach to brands
by: Schmidt, Klaus, 1946-
Published: (2002)

How brands become icons : the principles of cultural branding
by: Holt, Douglas B.
Published: (2004)

Smart things to know about brands & branding
by: Mariotti, John L., 1941-
Published: (1999)

Brands : meaning and value in media culture
by: Arvidsson, Adam
Published: (2006)

Advertising clutter and its impact on brand equity
by: Ha, Louisa Shu Ying
Published: (1994)

Advertising clutter and its impact on brand equity
by: Ha, Louisa Shu Ying
Published: (1994)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

Branding : the power of market identity
by: Carter, David E.
Published: (1999)

Brandscendence : three essential elements of enduring brands
by: Clark, Kevin A.
Published: (2004)

What is brand equity, anyway? : selected papers on brands and advertising
by: Feldwick, Paul
Published: (2002)

Brand relations management : bridging the gap between brand promise and brand delivery
by: Apéria, Tony
Published: (2004)

B2B brand management
by: Kotler, Philip
Published: (2006)

The future of brands : twenty-five visions
Published: (2000)

Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time
by: Lee, Doo-Hee
Published: (1990)

Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time
by: Lee, Doo-Hee
Published: (1990)

Global brand strategy : unlocking brand potential across countries, cultures & markets
by: Van Gelder, Sicco, 1964-
Published: (2003)

A product-market-based measure of brand equity
by: Ailawadi, Kusum L.
Published: (2002)

Branding : a very short introduction
by: Jones, Robert, 1957 August 31-
Published: (2017)

Brandsimple : how the best brands keep it simple and succeed
by: Adamson, Allen P.
Published: (2006)