Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey III and Arch G. Woodside.

Bibliographic Details
Main Author:	Trappey, Randolph J.
Other Authors:	Woodside, Arch G.
Language:	English
Published:	Houndmills [England] ; New York : Palgrave Macmillan, 2005.
Subjects:	Brand choice. Consumers' preferences. Cognition. General factor (Psychology) Motivation research (Marketing)
Physical Description:	ix, 258 pages : illustrations ; 23 cm
Format:	Book

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