Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey III and Arch G. Woodside.

Bibliographic Details
Main Author:	Trappey, Randolph J.
Other Authors:	Woodside, Arch G.
Language:	English
Published:	Houndmills [England] ; New York : Palgrave Macmillan, 2005.
Subjects:	Brand choice. Consumers' preferences. Cognition. General factor (Psychology) Motivation research (Marketing)
Physical Description:	ix, 258 pages : illustrations ; 23 cm
Format:	Book

Description
Call Number:	HF5415.3 .T7 2005
Bibliography Note:	Includes bibliographical references and index.
ISBN:	1403946418 (cloth)