Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey III and Arch G. Woodside.

Bibliographic Details
Main Author: Trappey, Randolph J.
Other Authors: Woodside, Arch G.
Language:English
Published: Houndmills [England] ; New York : Palgrave Macmillan, 2005.
Subjects:
Physical Description:ix, 258 pages : illustrations ; 23 cm
Format: Book

MARC

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260 |a Houndmills [England] ;  |a New York :  |b Palgrave Macmillan,  |c 2005. 
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504 |a Includes bibliographical references and index. 
650 0 |a Brand choice.  |0 http://id.loc.gov/authorities/subjects/sh85016402 
650 0 |a Consumers' preferences.  |0 http://id.loc.gov/authorities/subjects/sh85031496 
650 0 |a Cognition.  |0 http://id.loc.gov/authorities/subjects/sh85027742 
650 0 |a General factor (Psychology)  |0 http://id.loc.gov/authorities/subjects/sh95006723 
650 0 |a Motivation research (Marketing)  |0 http://id.loc.gov/authorities/subjects/sh85087568 
700 1 |a Woodside, Arch G.  |0 http://id.loc.gov/authorities/names/n50013173 
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