The new medium of print : material communication in the Internet age / Frank Cost.

Bibliographic Details
Uniform Title:Printing industry center series ; 1.
Main Author: Cost, Frank
Language:English
Published: Rochester, NY : RIT Cary Graphic Arts Press, [2005], ©2005.
Series:Printing industry center series ; 1.
Subjects:
Printing > Technological innovations.
Printing > Social aspects.
Digital printing.
Electronic publishing.
Commercial art.
Visual communication.
Physical Description:xvi, 256 pages : illustrations ; 22 cm.
Format: Book
Contents:
  • Content
  • Formatting
  • The print production input supply chain
  • Printing processes
  • Print finishing
  • Print distribution
  • The value of print
  • Publishing
  • Marketing communications
  • Large format and outdoor advertising
  • Advertising at the point of purchase
  • Printing in the office
  • Currency and security documents
  • Apparel and decorative products
  • Non-graphical applications of print
  • A new industry emerges.