Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

Bibliographic Details
Uniform Title:	Advertising and consumer psychology.
Other Authors:	Kahle, Lynn R. Kim, Chʻung-hyŏn, 1950-
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2006.
Series:	Advertising and consumer psychology.
Subjects:	Consumers' preferences > Cross-cultural studies. Consumer behavior > Cross-cultural studies. Imagery (Psychology) Brand choice. Attachment behavior. Communication in marketing. Image (Psychology)
Genre:	Cross-cultural studies.
Physical Description:	xxxv, 405 pages : illustrations ; 24 cm.
Format:	Book

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