Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill.

Bibliographic Details
Main Author: Brown, Mary, 1959-
Other Authors: Orsborn, Carol
Language:English
Published: New York : American Management Association, [2006], ©2006.
Subjects:
Online Access:
Physical Description:xviii, 238 pages : illustrations ; 24 cm
Format: Book

MARC

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100 1 |a Brown, Mary,  |d 1959-  |0 http://id.loc.gov/authorities/names/n2006022571 
245 1 0 |a Boom :  |b marketing to the ultimate power consumer--the baby boomer woman /  |c Mary Brown and Carol Orsborn ; foreword by Paco Underhill. 
260 |a New York :  |b American Management Association,  |c [2006], ©2006. 
300 |a xviii, 238 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references (pages 225-228) and index. 
650 0 |a Women consumers.  |0 http://id.loc.gov/authorities/subjects/sh85147510 
650 0 |a Consumer behavior.  |0 http://id.loc.gov/authorities/subjects/sh87006429 
650 0 |a Marketing.  |0 http://id.loc.gov/authorities/subjects/sh85081333 
650 0 |a Baby boom generation.  |0 http://id.loc.gov/authorities/subjects/sh85010752 
700 1 |a Orsborn, Carol.  |0 http://id.loc.gov/authorities/names/n85377787 
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