|
|
|
|
| LEADER |
00000cam a22000004a 4500 |
| 001 |
in00003535079 |
| 003 |
OCoLC |
| 005 |
20220616110014.0 |
| 008 |
060629s2006 ctu b 001 0 eng |
| 010 |
|
|
|a 2006021766
|
| 020 |
|
|
|a 0275992829
|
| 024 |
3 |
|
|a 9780275992828
|
| 035 |
|
|
|a (OCoLC)70230734
|
| 040 |
|
|
|a DLC
|c DLC
|d BAKER
|d C#P
|d YDXCP
|d OCLCQ
|d IXA
|d UtOrBLW
|
| 043 |
|
|
|a n-us---
|
| 049 |
|
|
|a EEMB
|
| 050 |
0 |
0 |
|a HF5415.33.U6
|b M53 2006
|
| 082 |
0 |
0 |
|a 658.8/343
|2 22
|
| 100 |
1 |
|
|a Michman, Ronald D.
|0 http://id.loc.gov/authorities/names/n50031362
|
| 245 |
1 |
4 |
|a The affluent consumer :
|b marketing and selling the luxury lifestyle /
|c Ronald D. Michman and Edward M. Mazze.
|
| 260 |
|
|
|a Westport, Conn. :
|b Praeger Publishers,
|c 2006.
|
| 300 |
|
|
|a x, 194 pages ;
|c 25 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages [175]-185) and index.
|
| 505 |
0 |
|
|a Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
|
| 650 |
|
0 |
|a Affluent consumers
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh88000748
|
| 650 |
|
0 |
|a Luxuries
|z United States
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85079051
|
| 650 |
|
0 |
|a Target marketing
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2010115436
|
| 700 |
1 |
|
|a Mazze, Edward M.
|0 http://id.loc.gov/authorities/names/nb98088330
|
| 907 |
|
|
|y .b52173690
|b 211114
|c 061024
|
| 998 |
|
|
|a (2)bu
|a mn
|b 061114
|c m
|d a
|e -
|f eng
|g ctu
|h 4
|i 2
|
| 994 |
|
|
|a C0
|b EEM
|
| 999 |
f |
f |
|i 6fc441f4-f1ce-50b4-b7ea-bbdbeb2a9e09
|s d8488de9-78c4-5b24-91a9-c4d6d02016b3
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.33.U6 M53 2006
|h Library of Congress classification
|i Printed Material
|m 31293007319191
|n 1
|
