The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.

Bibliographic Details
Main Author: Michman, Ronald D.
Other Authors: Mazze, Edward M.
Language:English
Published: Westport, Conn. : Praeger Publishers, 2006.
Subjects:
Affluent consumers > United States.
Luxuries > United States > Marketing.
Target marketing > United States.
Physical Description:x, 194 pages ; 25 cm
Format: Book
Contents:
  • Wealth in America
  • Bridging the gap
  • When good is not good enough
  • Changing economic dimensions
  • The affluent all-American consumer
  • Affluent groups and aspirations
  • Segmenting the affluent market
  • Upscale strategies are not a panacea
  • Redefining affluent consumer lifestyles
  • Myths, realities and predictions.