Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

Bibliographic Details
Main Author:	Mooij, Marieke K. de, 1943-
Language:	English
Published:	Thousand Oaks, Calif. : Sage, [2005], ©2005.
Edition:	Second edition.
Subjects:	Target marketing > Cross-cultural studies. Advertising > Cross-cultural studies. Consumer behavior > Cross-cultural studies. Internationale marketing. Reclame. Consumentengedrag. Culturele verschillen. Cibles (Marketing) > Études transculturelles. Publicité > Études transculturelles. Consommateurs > Comportement > Études transculturelles.
Genre:	Cross-cultural studies. Études transculturelles.
Physical Description:	xvi, 269 pages : illustrations ; 27 cm
Format:	Book

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