Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo.

Bibliographic Details
Main Author:	Troilo, Gabriele
Language:	English
Published:	Cheltenham, UK ; Northampton, MA : Edward Elgar, [2006], ©2006.
Subjects:	Marketing > Management. Knowledge management. Marketing.
Physical Description:	xvii, 193 pages : illustrations ; 25 cm
Format:	Book

Marketing knowledge management : managing knowledge in market oriented companies

Authors: Troilo, Gabriele
Published: Edward Elgar, 2006

Physical Description: xvii, 193 pages : illustrations

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