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OCoLC |
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20220616113215.0 |
| 008 |
061012s2007 ii ab b 001 0 eng |
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|a 2006033884
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|a 0761935576 (paper back)
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|a 9780761935575 (paper back)
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|a (OCoLC)74492032
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|a DLC
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|d BAKER
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|a d------
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|a EEMR
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|a HC59.7
|b .P42 2007
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| 082 |
0 |
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|a 338.509172/4
|2 22
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| 100 |
1 |
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|a Pelle, Stefano,
|d 1964-
|0 http://id.loc.gov/authorities/names/n2006078390
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| 245 |
1 |
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|a Understanding emerging markets :
|b building business BRIC by brick /
|c Stefano Pelle.
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| 260 |
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|a New Delhi ;
|a Thousand Oaks :
|b Response Books,
|c 2007.
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| 300 |
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|a 246 pages :
|b illustrations, maps ;
|c 20 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages [238]-241) and index.
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|a What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
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| 651 |
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|a Developing countries
|x Economic conditions.
|0 http://id.loc.gov/authorities/subjects/sh85037344
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| 651 |
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|a Developing countries
|x Economic policy.
|0 http://id.loc.gov/authorities/subjects/sh2008102080
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|b 210309
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Remote Storage
|d MSU Remote Storage
|t 0
|e HC59.7 .P42 2007
|h Library of Congress classification
|i Printed Material
|m 31293028887135
|n 1
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