Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler.

Bibliographic Details
Main Author:	Bernstein, Joanne Scheff, 1945-
Language:	English
Published:	San Francisco : Jossey-Bass, [2007], ©2007.
Edition:	First edition.
Subjects:	Performing arts > Marketing.
Online Access:	Connect to: Table of contents only - All users (Cataloging @ Library of Congress)
Physical Description:	xx, 294 pages ; 24 cm
Format:	Book

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