Consumer perceptions of qualified health claims in advertising / R. Dennis Murphy.

Bibliographic Details
Uniform Title:Working paper (United States. Federal Trade Commission. Bureau of Economics) ; no. 277.
Main Author: Murphy, R. Dennis
Corporate Author: United States. Federal Trade Commission. Bureau of Economics
Language:English
Published: Washington, DC : Bureau of Economics, Federal Trade Commission, [2005]
Series:Working paper (United States. Federal Trade Commission. Bureau of Economics) ; no. 277.
Subjects:
Online Access:
Physical Description:44 pages : digital, PDF file.
Format: Government Document Electronic eBook

MARC

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650 0 |a Advertising  |x Food  |z United States. 
650 0 |a Advertising  |x Health products  |z United States. 
650 0 |a Consumers  |z United States  |x Attitudes.  |0 http://id.loc.gov/authorities/subjects/sh2008101147 
650 0 |a Consumer behavior  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2008100113 
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