Internet advertising : theory and research / edited by David W. Schumann, Esther Thorson.
| Uniform Title: | Advertising and consumer psychology.
|
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2007.
|
| Edition: | Revised edition. |
| Series: | Advertising and consumer psychology.
|
| Subjects: | |
| Physical Description: | x, 516 pages : illustrations ; 24 cm. |
| Other Uniform Title: | Advertising and the World Wide Web.
|
| Format: | Book |
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