Encyclopedia of major marketing campaigns. Volume 2 / [Thomas Riggs, ed.].
Looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising. Entry articles, averaging 2,000 words in length, look at the advertising campaign's or marke...
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| Language: | English |
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Detroit [Mich.] :
Thomson Gale,
2007.
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| Physical Description: | 1 electronic text : html. Also issued in print. |
| Other Uniform Title: | Gale virtual reference library.
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| Format: | Electronic eBook |
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