Encyclopedia of major marketing campaigns. Volume 2 / [Thomas Riggs, ed.].

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Looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising. Entry articles, averaging 2,000 words in length, look at the advertising campaign's or marke...

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Bibliographic Details
Corporate Author: Gale Group
Other Authors: Riggs, Thomas, 1963-
Language:English
Published: Detroit [Mich.] : Thomson Gale, 2007.
Subjects:
Advertising campaigns > United States > History > 20th century.
Advertising campaigns > United States > History > 21st century.
Marketing > United States > History > 20th century.
Marketing > United States > History > 21st century.
Electronic reference sources.
Genre:
Electronic reference sources.
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Physical Description:1 electronic text : html.
Also issued in print.
Other Uniform Title:Gale virtual reference library.
Format: Electronic eBook

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Call Number: HF5837 .E53 2007 Online
Online Available