Get out the vote : how to increase voter turnout / Donald P. Green, Alan S. Gerber.

"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media...

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Bibliographic Details
Main Author: Green, Donald P., 1961-
Other Authors: Gerber, Alan S.
Language:English
Published: Washington, D.C. : Brookings Institution Press, [2008], ©2008.
Edition:Second edition.
Subjects:
Physical Description:x, 225 pages : illustrations ; 23 cm
Format: Book

MARC

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245 1 0 |a Get out the vote :  |b how to increase voter turnout /  |c Donald P. Green, Alan S. Gerber. 
250 |a Second edition. 
260 |a Washington, D.C. :  |b Brookings Institution Press,  |c [2008], ©2008. 
300 |a x, 225 pages :  |b illustrations ;  |c 23 cm 
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504 |a Includes bibliographical references (pages 201-218) and index. 
505 0 |a Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next. 
520 |a "Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher. 
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650 0 |a Voting  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2008113310 
700 1 |a Gerber, Alan S.  |0 http://id.loc.gov/authorities/names/n2004089485 
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