Get out the vote : how to increase voter turnout / Donald P. Green, Alan S. Gerber.

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"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media...

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Bibliographic Details
Main Author: Green, Donald P., 1961-
Other Authors: Gerber, Alan S.
Language:English
Published: Washington, D.C. : Brookings Institution Press, [2008], ©2008.
Edition:Second edition.
Subjects:
Political campaigns > United States.
Campaign management > United States.
Voting > United States.
Physical Description:x, 225 pages : illustrations ; 23 cm
Format: Book
Contents:
  • Introduction: Why voter mobilization matters
  • Evidence versus received wisdom
  • Door-to-door canvassing : shoe leather politics
  • Leaflets : walk, don't talk
  • Direct mail : postal service as campaign staff
  • Phone banks : politics meets telemarketing
  • Electronic mail : faster, cheaper, but does it work?
  • Festivals and events : putting the party back into politics
  • Mass media : do TV, radio, and newspaper ads boost turnout?
  • What works, what doesn't, and what's next.