Writing music for television and radio commercials (and more) : a manual for composers and students / Michael Zager.

Bibliographic Details
Main Author: Zager, Michael
Language:English
Published: Lanham, Md. : Scarecrow Press, 2008.
Edition:Second edition.
Subjects:
Music in advertising > Instruction and study.
Television advertising.
Radio advertising.
Physical Description:xii, 258 pages : illustrations ; 26 cm + 1 audio disc (4 3/4 in.)
Format: CD Book
Contents:
  • Advertising agency and process structure
  • Composing for television and radio commercials versus composing for films
  • Musical skills (approaching composition for commercials)
  • Analyzing commercials (from a musical viewpoint)
  • Underscoring (compositional techniques)
  • Arranging and orchestration concepts (including sound effects and sound design)
  • Jingle writing
  • Composing music for radio commercials
  • Corporate videos and infomercials (long-form commercials)
  • Theatrical trailer music (motion picture trailer music)
  • Video game music
  • Internet commercials, website music, and made-for-the-Internet video programs
  • The business of commercials
  • Conclusion.