Interest Inventory Items as Attitude Eliciting Stimuli in Classical Conditioning : A Test of the A-R-D Theory. Language, Personality, and Cross-Cultural Study and Measurement of the Human A-R-D (Motivational) System / Michael C. Gross and Arthur W. Staats.

An experiment was conducted to test the hypothesis that interest inventory items elicit classically conditionable attitudinal responses. A higher-order conditioning procedure was used in which items from the Strong Vocational Interest Blank were employed as unconditioned stimuli and nonsense syllabl...

Full description

Bibliographic Details
Main Authors: Gross, Michael C.
Staats, Arthur W. (Author)
Corporate Author: University of Hawaii (Honolulu). Dept. of Psychology
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1969.
Subjects:
Attitudes.
Conditioning.
Interaction.
Psycholinguistics.
Responses.
Stimuli.
Evaluative Meaning > Strong Vocational Interest Blank
Physical Description:36 pages
Format: Microfilm Book
Description
Summary:
An experiment was conducted to test the hypothesis that interest inventory items elicit classically conditionable attitudinal responses. A higher-order conditioning procedure was used in which items from the Strong Vocational Interest Blank were employed as unconditioned stimuli and nonsense syllables as conditioned stimuli. Items for which the subjects had positive interest, as indicated by a pre-test, were paired with one conditioned stimulus; items of negative interest were paired with a different conditioned stimulus. Analysis of post-conditioning ratings of the syllables indicated that the subjects had acquired the attitudinal component of the interest items with which they had been paired. (Authors/DO)
Note:Sponsoring Agency: Office of Naval Research, Washington, DC.
Microform.
Call Number:ED034183 Microfiche
Reproduction Note:
Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.