The Mass Media in Cooperative Extension : A Review of Recent Literature / Jack C. Everly.

A brief account is given of current evaluative and research activity by Cooperative Extension personnel as they try to assess the role of mass media in environmental education and a growing range of other areas. Attention is given to principles of mass media rural extension, as well as to basic comm...

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Bibliographic Details
Main Author: Everly, Jack C.
Corporate Author: ERIC Clearinghouse on Adult, Career, and Vocational Education
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1971.
Subjects:
Physical Description:13 pages
Format: Microfilm Book

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