The Evaluation of Educational Goals, Instructional Procedures and Outcomes or The Iceman Cometh / Michael Scriven.

A model checklist conceptualizing the evaluation process is presented and discussed. It is quite general and is intended to apply to the evaluation of educational products, procedures and most outcomes. The Pathway Comparison Model consists of the following: (1) characterization--how generally or specifically to describe the "treatment"; (2) clarification of conclusion with client--award of merit, best buy, etc.; (3) causation--Does it enter? How is it to be handled?; (4) comprehensive check of consequences; (5) conceptualization--compression typically using preceding data but may use some from steps 6-8; (6) costs--including disruption, etc., and the costs of the evaluation; (7) consumer characteristics--market and need analysis, covers consumers for the product and the evaluation; (8) critical competitors (real, ideal, etc.--repeat 1-7 for them); (9) credentialing--combining; and (10) conclusions and communications--data processing, design, writing, and dissemination. A detailed checklist for product evaluation is appended. (KM)

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