Evaluation Of A Variety Of Television Lessons Formats For Potential Adult Learners In An Open Learning System / Robert D. Brown and Others.

The relative appeal and effectiveness of several television lesson formats designed for adult learners in an open university learning system were evaluated. One hundred and fifty-four subjects viewed video lesson segments in two college course areas, Accounting and Psychology. A variety of TV format...

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Bibliographic Details
Main Author: Brown, Robert Donald, 1931-
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1974.
Subjects:
Adult Education.
Adult Learning.
Adult Programs.
Educational Media.
Educational Television.
Evaluation.
Media Research.
Open Education.
Student Attitudes.
Telecourses.
Physical Description:10 pages
Format: Microfilm Book
Description
Summary:
The relative appeal and effectiveness of several television lesson formats designed for adult learners in an open university learning system were evaluated. One hundred and fifty-four subjects viewed video lesson segments in two college course areas, Accounting and Psychology. A variety of TV formats were used, including story-lines, short vignettes, animation, sharers of information, and illustrated lectures. The intent was to produce instructional television rather than televised instruction. Subjects responded to content and attitude questionnaires and were interviewed in depth. The results suggested guidelines for acceptable formats for instructional television designed for adult learners. (Author)
Note:Contract Number: OEG-0-72-0457.
ERIC Note: Paper presented at the annual meeting of the American Educational Research Association (Chicago, Illinois, April 15-19, 1974).
Educational level discussed: Adult Education.
Microform.
Call Number:ED088955 Microfiche
Reproduction Note:
Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.